Job Overview The Distributor Manager is responsible for managing and developing Royal Canin Indonesia’s distributor partners to drive sustainable business growth, strengthen route-to-market execution, and ensure excellent product availability across assigned territories. This role acts as the key business partner between Royal Canin and distributors, ensuring that distributor operations, sales execution, customer coverage, inventory management, and field team capability are aligned with Royal Canin’s business ambition, customer strategy, and Mars Five Principles.
Job Responsibilities 1. Distributor Partner Management Manage operational relationships with distributor teams. Conduct regular distributor business reviews to evaluate sales performance, service level, customer coverage, stock availability, operational capability, and financial health. Ensure distributors have the right organization structure, field sales team, infrastructure, systems, and operational discipline to support Royal Canin’s growth ambition. Identify distributor capability gaps and develop improvement plans with clear actions and timelines. Build strong partnership and accountability with distributor teams to ensure consistent delivery of agreed business objectives. 2. Sales Growth and Business Delivery Strengthen route-to-market execution through effective coverage planning, customer segmentation, outlet mapping, and call productivity. Work with BDM to deliver sales targets for the assigned territory, including sales value, volume, product mix, and customer expansion. Develop territory and distributor business plans aligned with Royal Canin Indonesia’s commercial priorities. Work with BDM to monitor sales performance by area, distributor, channel, customer segment, and product category. Drive corrective actions when performance is below target. 3. Route-to-Market and Market Coverage Work with BDM to ensure Distributor implement excellence execution, including regular outlet visits, order generation, customer service, and follow-up. Improve distributor sales team productivity and ensure the right service model for different customer segments. Support market expansion plans, including new area development and distributor network optimization. 4. In-Store and Trade Execution Work closely with internal sales, trade marketing, category, and marketing teams to implement customer activities. Ensure trade programs are executed effectively and evaluated against agreed objectives. 5. Inventory and Supply Chain Coordination Monitor distributor inventory levels to avoid out-of-stock, overstock, slow-moving stock, and expiry risk. Work with Distributor to ensure proper stock rotation and freshness management in line with company standards. Coordinate with supply chain, demand planning, and customer service teams to support smooth order fulfilment. Work with Health Affairs & BAPO team to ensure distributor sales teams continues education on Royal Canin’s nutritional philosophy and customer value proposition. Ensure distributor warehouses and logistics processes meet agreed operational standards. Work with RSM to improve forecast accuracy through regular review of sales trends and market demand. 6. Financial, Governance, and Compliance Management Ensure distributor operations comply with Royal Canin policies, pricing guidelines, trade terms, and ethical standards. Maintain proper documentation for distributor agreements, trade activities, claims, and business reviews. Support internal audits and ensure corrective actions are implemented when required. Work with RSM to manage commercial risks related to distributor operations and escalate issues when needed. 7. Distributor Sales Team Capability Building Coach and develop distributor teams. Conduct regular field coaching, and performance discussions. Support training related to product knowledge, customer engagement, sale
Job Qualifications Bachelor’s degree in business, Marketing, Management, Economics, Veterinary Science, or related field. Minimum 3-5 years of sales experience, preferably in FMCG, consumer goods, pet care, nutrition, retail, or distribution business. Strong experience in distributor management, sales capabilities, territory management, route-to-market execution, or field sales management. Experience working with multi-area distributor networks is preferred. Experience in pet care, animal health, nutrition, or specialty retail is an advantage.