Overview:The Brand and Pet Owner (BAPO) Lead will lead the development and execution strategic marketing initiatives to drive brand growth, market share and customer & consumer loyalty toward Royal Canin. This role oversees brand positioning, product portfolio, digital strategy, consumer insights and go to market executions across all channels.
Responsibilities:Strategic LeadershipDevelop and execute annual and long-term marketing strategy aligned with company growth goalsLead brand positioning and portfolio strategy across product lines (dry, wet, treats, functional nutrition, etc.)Identify market opportunities through consumer insights and competitive analysisDrive category growth through innovation and differentiationBrand ManagementOversee & ensure brand identity, messaging, and storytellingEnsure consistent brand voice across all channelsBuild emotional connection with pet owners through purpose-driven marketingManage packaging, claims, and product positioningPortfolio & InnovationTranslate nutritional benefits into consumer-friendly value propositionsLead go-to-market strategies for product launchesCollaborate with the sales, product development, and customer service teams to ensure alignment of marketing initiatives with overall business goals.Digital & E-Commerce StrategySocial media strategyInfluencer partnerships strategyPerformance marketingCRM and loyalty programsDrive growth in online channelsOptimize omnichannel customer journeyConsumer & Market InsightsAnalyze trends in pet ownership, premiumization, health-focused diets, and humanization of petsUtilize data to guide segmentation, targeting, and campaign effectivenessMonitor competitor activities and market dynamicsBudget & Performance ManagementManage marketing budget and ROI trackingDefine KPIs across brand awareness, engagement, and conversionReport marketing performance to executive leadershipTrade & Channel MarketingCollaborate with Sales to develop retail activation strategiesSupport distributor and veterinary channel marketingDevelop POS materials and shopper marketing initiativesTeam LeadershipBuild and mentor high-performing marketing teamManage agencies and external partnersFoster cross-functional collaboration
QualificationsBachelor’s degree in Marketing, Business Administration, or a related fieldMinimum of 10 years of marketing experience, with at least 3 years in a leadership role, preferably in the FMCG/Cosmetic/Pet Care industryPassionate about petsMinimum 6-7 years of work experience in a Marketing positionStrong strategic thinking and leadership skills, with the ability to drive growth for the brandAbility to thrive in a fast-paced, dynamic environment
Job Overview PSR Sales Manager leads, oversees, and directs the sales team to ensure sales targets are achieved through building of effective sales teams done via coaching, mentoring, training and at the same time motivating and building team engagement. This role ensures strong distributor management capability, optimal market coverage, and consistent execution of sales strategies. This role also maximizes the growth and profitability of Pet Specialty Retail Channel to contribute to total RCID business.
Job ResponsibilitiesDefines sales direction and ensures appropriate coaching and support is in place to meet the targets; Ensures these are met through consistent delivery of Net Sales Value (NSV) and Days Sales Outstanding (DSO); Tracks sales on weekly (daily when necessary) basis and adjusts action plan to maintain performance. Defines the targets and business objectives of the sales team on a periodic basis. Evaluates direct reports’ periodic sales performance and SFE (Sales Force Efficiency) metrics; refines sales strategies accordingly. Spends time coaching and developing direct reports in the field by role modelling Perfect Visit standards; builds the team’s selling and negotiation capabilities. Engages and motivates the sales team by appropriate team activities, sales challenges and regular one on one communication; Facilitates team’s continuous development by customizing individual development plan and providing opportunity to do what they do best.Build productive, collaborative relationships with key customers to increase sales growth through category development and excellence in execution. Leads Joint Business Plan and conducts quarterly business reviews to support the business goals. Consolidates brand and product knowledge needs from the team to ensure a proper training plan is developed by Scientific Communication Manager and monitors the progress of executions at customers. Analyzes each BDM’s territory’s potential and seeks for new sales opportunities to meet the target of account coverage rate, distribution rate and active account rate. Liaises with all internal stakeholders including Supply Chain Manager, Finance Manager and collaborates with different Pillar Heads. Analyzes achievement of objectives (operations & financial) for all major activities by performing pre- and post-evaluations. Acts on findings. Utilizes marketing tools and technical resources to differentiate the Royal Canin to increase market share; Ensures excellence in execution. Ensures self and team compliance of company policies and practices (e.g. Travel Policy, BDM investment, trade terms etc.). Manage and develop relationships with assigned distributors to ensure strong business partnership.
Job Qualifications Minimum of Bachelor’s Degree; Graduate degree is a plus. Excellent verbal and written communication and interpersonal skills. Relevant functional experience. At least 3 years Consumer Product Goods based experience in team management and 5 years in sales positions. Strong sales background, can work in a highly competitive and dynamic environment. Knowledge / Experience Excellent verbal and written communication and interpersonal skills. Proven experience in managing distributors and channel partners. Strong understanding of route-to-market and distributor operations Relevant functional experience. Strong commercial and business acumen, strong selling and negotiation skills. An interest in pets / nutrition would be a plus; Possess valid driver’s license. Willing to travel.
OverviewRoyal Canin aims to be the reference for health through nutrition for cats and dogs. The Senior Health Affairs Manager is pivotal in establishing Royal Canin as a scientific thought leader in the animal health industry, ensuring the delivery of our scientific message to all stakeholders. This role acts as a credible and knowledgeable source of scientific and nutrition-based information, both within the business and externally.
This role is responsible for leading and coordinating the local Health Affairs team, acting as the key liaison between the line manager, team members, and local unit functions. The jobholder will drive alignment, foster collaboration, and ensure effective communication across departments to deliver on strategic objectives. The role also builds relationships with key opinion leaders and professional associations and supports the development and execution of scientific communication programs and materials.
As part of the Corporate Affairs team in Southeast Asia, this person is also expected to provide support to other members of the team whenever deemed appropriate and necessary to fulfil the goals and ambitions of Royal Canin locally and globally.
Key ResponsibilitiesGeneralLead, coordinate, and develop the local Scientific Communication & Scientific Affairs strategy with Pillar Heads and demand teams.Act as the primary country coordinator, ensuring seamless communication and collaboration between the line manager, team members, and local unit functions.Develop/adapt all scientific communication materials and training modules for local market needs.• Develop and execute technical/product/nutritional presentations to key internal and external stakeholders.Coordinate and develop education strategies for multiple segments within the market with support of Health Affairs team members.Provide technical/product support to key areas of the business including Consumer Care, Regulatory Affairs, Marketing/Sales, and Digital teams.Attend relevant global/scientific communications meetings and trainings, keeping up to date with all products launches and veterinary/scientific information needed for the role.
Education for Internal StakeholdersTrain internal stakeholders (associates) and relevant agencies engaged by the business unit including but not limited to: on-boarding, new product/product uplift training, sales representatives and consumer facing representatives continuous education.Work hand in hand with Sales, Marketing, and Digital team in organizing event and proof-reading the on-pack and off-pack communications from scientific point of view.
Education for External StakeholdersOrganize both online and offline education initiatives for customers.Present/ deliver nutritional and animal knowledge trainings to external stakeholders as required by the business unitManage customers’ and end-consumers’ enquiry and feedbacks regarding product qualityServe as scientific spokesperson as requiredProvide technical/ product support and represent Royal Canin at local conference/exhibitionsProvide veterinary advice for customers and consumers as requiredProvide articles and writings with scientific journals and trade media as required
Key Opinion Leaders and Stakeholders ManagementDrive enhancement of internal and external reputation by identifying, interpreting, and influencing the emerging scientific environment.Co-create with pillar heads on providing values that aligns with our company’s purpose within KOL strategy.Develop and execute Royal Canin scientific KOL strategy with support of Health Affairs team members.Manage and further develop the network of key opinion leaders, academics and others that can influence Royal Canin’ standing in the scientific arena across pillars. Manages relationships for best business benefitDevelop and execute veterinary universities strategy including nutrition lectures, student ambassadors and collaborative initiatives.Review and edit press releases and provide input on media strategy/toolkits where related to nutrition, scientific areasMonitors, interprets and communicates developments in science and nutrition, and assesses their impact upon the business.
Job RequirementsDegree of Veterinary MedicineProfessional certification in small animal medicine is an advantagePost-graduate degree or any veterinary related certifications is desirableExcellent communication (both written and oral) in English and BahasaAbility to communicate in local dialects is desirableMinimum 5-years of experience in small veterinary medicine or related fieldPrior experience in training/education or marketing related to scientific, technical contentPrior experience in veterinary association, professional organization or scientific networks is desirablePrior experience in working with cross functions within an organization is an advantagePrior experience in leading team is a plusExcellent communication and presentation skills (oral and written)Excellent PC skills (Microsoft Excel, Word, PowerPoint etc.)
