Principle Accountabilities:1. Social Media Content Planning & CreationDevelop and implement social media strategies to enhance brand awareness, engagement, and marketing objectivesCreate engaging and relevant content (reels, KV, videos and stories)Collaborate with internal team (design, brand) and liaise with assigned social media agency
2. Social media managementManage daily operation of social media accounts (IG, FB, Tiktok, LinkedIn and Youtube)Schedule and publish post and maintain performance its account
3. Social Media care and Reputation engagementMonitor social media channels for comments, DMs, mention and tags and collaborate with internal team and other stakeholder related on specific topics (product, claim, complaint, event etc)Respond promptly to question and feedback to build relationship with the audienceEscalate complaints or issue according to digital crisis reputation management SOP
4. Performance Tracking & MonitoringMonitor and track key metrics (reach, engagement, ER, followers and leads conversion)Analyze performance each account to identify trends and optimize future content
5. Digital activation and Campaign supportCoordinate with Brand Marketing, Communication, Product, HR, Sustainability and Agency Distribution and other related stakeholders to support product launches, brand activation, external event (sponsorship), internal event, CSR, Agency event and conferences etc.Create seamless digital activation for achieving key metrics (reach, ER, followers and leads generation)
6. KOL & Digital Community collaborationManage and implement KOL/buzzers strategy to improve social media presence, brand reputation and positive sentimentManage PRUFliks community (Social media agent influencer) to ensure positive reputation and cascade insurance literacy in all social media platform
QualificationProficient in lead social media content management, content creation, copywriting and digital creative ecosystemIn-depth knowledge and hands-on experience managing Meta (FB & Instagram), Tiktok, LinkedIn and Youtube including paid media strategy and campaign execution, including audience targeting, A/B testing and budget optimizationProven ability to interpret analytics to adjust content strategy and improve KPIsProactive in developing positive narration to public response when issues ariseAlways ahead of the game on whatâs trending on Tiktok, Reels and algorithm update and viral trendsGood sense of visual and creatives (including copywriting, editing and visual development)Be the friend of KOL/buzzer and able to manage their performanceReady to work in dynamic-fast paced working environmentBecome social media guardian and always show can-do attitude in all aspectA good communicator and able to collaborate with various stakeholdersPunctual and able to multitask in managing multiple projects and deadlines
ExperienceMinimum having 2-3 yearsâ experience in social media management and digital marketingProven track record of managing social media brand end-to-end, growing followers, boost engagement and able to generate leads from social mediaExperience with social media creative suites (Meta Business Suite, Canva, Gen AI â ChatGPT etc), Monitoring tools (Emplifi, Hootsuite) and Listening tools (Sonar, Mediawave, Brandwatch etc) to analyze key metric performance and digital sentiment
KnowledgeSocial media platform and toolsUnderstanding of content format and what works best on each platformBasic copywriting and visual or video editingDigital crisis managementCommunity and KOL engagement metrics