About Rosé All DayRosé All Day Cosmetics is a proudly Indonesian beauty brand, founded in 2017. Rooted in the philosophy of effortless beauty, we offer high-quality, clean, and cruelty-free makeup and skincare — from cushions and blushes to glosses — all thoughtfully crafted to enhance natural beauty and perfect the "no makeup" makeup look.
We're committed to making beauty accessible by expanding our presence both online and offline, while staying true to our mission: creating mindful, easy-to-use products that empower confidence and celebrate inclusivity.
Join us as we innovate, inspire, and glow — inside and out.
About the RoleRosé All Day is looking for a Finance Controller who’s passionate about building strong financial foundations and ensuring the business grows with clarity and discipline. This role is perfect for someone who enjoys owning the full financial cycle—from leading monthly closings and ensuring accurate revenue and margin recognition, to delivering structured reports that support confident decision-making.
You’ll oversee cash flow, working capital, and multi-channel profitability, turning complex financial data into simple, actionable insights. From analyzing trade terms and promotional spend to leading budgeting, forecasting, and audit readiness, you’ll play a key role in strengthening controls and improving overall financial performance.
If you thrive in a fast-paced consumer environment, think commercially, and love turning numbers into strategic direction—we’d love to meet you.
Key ResponsibilitiesFinancial Reporting & ClosingOwn end-to-end monthly closing process (target ≤10 working days after sales data is submitted from partners).Review and validate financial statements and reconciliations.Ensure accurate revenue, COGS, inventory, and margin recognition.Deliver clean and structured monthly management reports.Cash Flow & Working CapitalReview and maintain weekly rolling cash flow forecastMonitor AR/AP cycles and payment disciplineReview inventory levels, aging, and provisions in collaboration with the supply chain.Improve cash conversion cycle and working capital efficiencyChannel & Margin AnalysisOwn CM1 reporting by channel, SKU, and campaigns.Analyze channel profitability, including pricing structures, discounting, trade terms, and promotional spend.Identify margin leakage and recommend improvements.Support commercial teams with actionable financial insights.Budgeting & ForecastingLead annual budgeting and quarterly reforecasting processes.Conduct variance analysis vs. budget and prior periods.Support scenario modeling and financial planning.Audit, Tax & ComplianceOversee statutory reporting and audit processes.Ensure tax compliance and manage external advisors.Strengthen internal controls and SOPs.Investor & Strategic ReadinessPrepare monthly and quarterly investor reporting packages.Build board presentation materials, including financial results and performance analysis.Provide clear financial insights to support board discussions.Ensure financial documentation is organized and ready for investor due diligence.Finance Team LeadershipLead and supervise the accounting and finance operations team.Ensure timely completion of accounting activities, including reconciliations, payables, receivables, and reporting.Improve finance processes and internal controls across the organization.Systems & Financial Data IntegrityMaintain financial data accuracy across accounting and operational systems.Improve reporting processes and financial dashboards.Ensure consistency between accounting records, inventory systems, and sales data.
QualificationsBachelor’s degree in Accounting, Finance, or a related field. CPA or equivalent professional certification is a plus.7–10 years of experience in finance or accounting, with at least 3 years in a managerial or controller role.Experience in consumer goods, FMCG, retail, or multi-channel businesses (e-commerce, modern trade, distributors) is highly preferred.Strong understanding of financial reporting, inventory accounting, cost of goods sold (COGS), and margin analysis.Strong experience managing the full monthly closing cycle, financial reporting and delivering structured management reports.Comfortable working with annual budgeting, financial forecasting, and scenario modeling to support business planning.Experience working with external auditors, tax advisors, and regulatory reporting requirements.Strong analytical skills with the ability to translate financial data into clear business insights for management.Advanced proficiency in Excel or Google Sheets; experience with ERP/accounting systems (e.g., Odoo or similar) is preferred.Big 4 background is a plus.Strong attention to detail, organizational discipline, and ability to work in a fast-paced startup or growth-stage environment.Excellent communication skills and ability to collaborate with cross-functional teams such as sales, marketing, and supply chain.