We are seeking a commercially driven Trade Marketing Manager to lead end-to-end trade strategy and execution across General Trade (GT) or Modern Trade (MT) channels. This role will play a critical part in translating brand strategy into high-impact, channel-specific activations that accelerate growth and strengthen market presence.
ResponsibilitiesLead end-to-end trade marketing strategy across General Trade (GT) or Modern Trade (MT), aligned with brand and commercial objectivesTranslate brand plans into channel-specific activation frameworks and drive impactful trade promotions (pricing, bundling, incentives)Ensure execution excellence across GT and MT channels through strong field coordination, audits, and performance trackingManage and optimize A&P / trade spend to maximize ROI and drive cost efficiencyLeverage sales and market data (sell-in/sell-out, Nielsen/internal) to generate actionable insights and identify growth opportunitiesCollaborate cross-functionally with Marketing, Sales, and Distribution teams to drive channel growth, visibility, and operational effectiveness
RequirementsHold a Master's or Bachelor's degree in Marketing, Business Administration, or a related field.Have a minimum of 7 years of experience in Trade Marketing/Shopper Marketing/Channel Development within the FMCG industry (especially in the Food and Beverages product category).Strong exposure to General Trade or Modern Trade channelsAble to work effectively in a fast-paced and deadline-driven environment.Solid analytical mindset with experience in data-driven decision makingDemonstrated ability to manage budgets and deliver ROI-driven initiativesWilling to be placed in our HQ Office (WU Tower) in Bandung, West Java.
The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. The ideal candidate must have a strong marketing background, excellent communication skills, and attention to detail.
ResponsibilitiesDefine and execute the marketing activities according to our marketing plan.Develop and execute brand strategies to create a strong market presence and increase brand equity.Monitor the marketing management process.Collaborate with cross-functional teams to develop and execute marketing campaigns.Monitor and analyze sales data and consumer feedback to make informed brand positioning and marketing strategy decisions.Plan and manage A&P budgets to maximize impact and efficiency.
RequirementsHold a Master's or Bachelor's degree in Marketing, Business Administration, or a related field.Have a minimum of 7 years of experience in Brand Management within the Consumer Goods industry (especially in the Food and Beverages product category).Able to work effectively in a fast-paced and deadline-driven environment.Strong analytical and strategic thinking skills.Excellent communication and interpersonal skills.Have a good understanding of market research and analysis.Willing to be placed in our HQ Office (WU Tower) in Bandung, West Java.
Job Responsibilities :Lead the development of new baked products from concept to launch.Reformulate existing products to improve quality, cost, or nutritional profile.Research market trends, ingredients, and technologies in the bakery sector.Develop prototypes and conduct sensory evaluations.Translate lab-scale recipes into pilot and full-scale production.Manage multiple R&D projects simultaneously within timelines and budgets.Work with suppliers to source new ingredients and evaluate alternatives.
Job Requirement :Bachelor’s or Master’s degree in Food Technology, Food Science, Bakery Science, or a related field.Minimum 7–10 years of experience in baked goods, pasta, and confect product development.Experience in FMCG or large-scale bakery manufacturing.Ability to lead and develop R&D teams.Strong project management skills with the ability to handle multiple projects.Willing to be placed in Nabati HQ, Bandung, West Java.
