Key Responsibilities:Develop and execute CRM strategies to improve customer acquisition, retention, and loyalty.Manage CRM systems, ensuring accurate data, segmentation, and automation workflows.Plan and run targeted customer campaigns (email, SMS, WhatsApp, push).Analyze customer data to generate insights and improve customer lifetime value.Collaborate with marketing, sales, and customer service to enhance the overall customer journey.Develop and optimize loyalty and retention programs.Monitor campaign performance and report KPIs to management.
Requirements:Bachelor’s degree in Marketing, Business, Data Analytics, or related field.Minimum 3 years experience in CRM, customer lifecycle, digital marketing, or related roles.Hands-on experience with CRM platforms (Salesforce, HubSpot, Zoho, Dynamics, etc.).Strong understanding of CRM systems and customer databases.Proficiency with analytics tools (Excel, Google Analytics, Power BI/Tableau).Knowledge of automation workflows, customer journey mapping, and segmentation strategies.Ability to interpret customer data and translate insights into actions.Experience with loyalty program management.Background in e-commerce, SaaS, retail, fintech, or similar industries.Strong analytical and problem-solving abilities.Excellent communication and cross-functional collaboration skills.Project management capability and attention to detail.Customer-centric mindset with strategic thinking.