We are looking for a Google Ads & SEO Specialist to drive performance through Google Ads campaigns to marketplace (Shopee), focusing on Performance Max and Demand Gen.This role will also manage SEO initiatives to grow our website as an education hub and future web commerce channel, while collaborating with cross-functional teams to support campaign scaling and long-term growth.
Key Responsibilities:Manage and optimize Google Ads performance campaigns (Performance Max and Demand Gen) to drive high-quality traffic and conversions, including strategies to scale Google-to-Marketplace (Shopee) traffic and sales.Build scalable campaign structures using keyword audience, or intent-based segmentation.Conduct keyword research, search intent analysis, and competitor analysis to identify new demand opportunities.Continuously test and optimize ad creatives, bidding strategies, landing pages, and audiences to improve campaign performance.Set up and maintain accurate tracking systems using GA4 and Google Tag Manager (events, parameters, and conversions).Monitor campaign pacing, budget allocation, Quality Score, impression share, and search term performance to ensure optimal results.Build and maintain performance dashboards and reports using Looker Studio to provide insights and strategic recommendations.Execute SEO strategies to improve website visibility and organic traffic.Conduct SEO keyword research and search intent analysis to identify organic growth opportunities.Monitor SEO performance using tools such as Google Search Console, GA4, and other SEO tools, and provide insights for continuous improvement.
Qualifications:1–2 years of experience in Performance Marketing, Google Ads, or SEO.Solid experience managing Google Ads campaigns across Search, YouTube, Performance Max, or Demand Gen.Hands-on experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, SurferSEO, and Google Search Console.Proficient in GA4, Google Tag Manager, UTM frameworks, and attribution models for tracking and performance analysis.Familiar with tools such as Google Analytics, Google Tag Manager, and keyword planning tools for campaign and keyword research.Experience with SEO fundamentals, including keyword research and website structure.Proficient in data analysis and reporting, with experience using Looker Studio or similar dashboard tools.Strong analytical thinking and problem-solving skills with attention to detail.Experience in e-commerce or marketplace-driven performance marketing is a plus.
Job Description Conceptualize, create, and edit captivating short-form videos for TikTok that align with our brand's voice, values, and marketing objectives.Produce a steady stream of entertaining, informative, and shareable content that resonates with a diverse audience.You can stay up-to-date with the latest trends, challenges, and viral content on TikTok to incorporate them into our content strategy.Collaborate with our audience by encouraging user-generated content submissions and participation in challenges.Monitor the performance of TikTok content using available analytics tools and make data-driven decisions to optimize content strategy.Adjust content approach based on engagement metrics, audience feedback, and platform algorithm changes.
Requirements Bachelor’s degree in Marketing, Communication, or a related field.At least 1 year of experience in Content Creator.Strong understanding of Instagram, TikTok, and other social platforms.Good copywriting and storytelling skills.Familiar with social media analytics and management tools.Creative, detail-oriented, and trend-aware.Able to work independently and as part of a team.Basic content editing skills (Canva, CapCut) are a plus.
Requirements
1. Minimum 1 years of experience in videography2. Knowledge of cameras, lighting, sound, and other aspects of video production3. Proficient in video editing software (Adobe Premiere Pro, After effect, CapCut Pro, etc.)4. Strong understanding of visual storytelling and current content trends5. Creative mindset, detail-oriented, and deadline-driven6. Degree in film studies, cinematography or related field is a plus7. A strong video portfolio (cinematic and/or social media work) is a must
Responsibilities
1. Handle thorough pre-production preparation including camera setup, lighting, equipment checks, and shoot planning.2. Shoot and edit a variety of video content, brand videos, and social media clips.3. Edit videos professionally (color grading, sound, transitions, effects).4. Manage the video production workflow, from planning and pre-production to post-production and delivery.5. Collaborate with cross departmental teams to develop video concepts and ensure visual alignment with brand identity.6. Stay updated with the latest trends and techniques in video production.7. Handle motion graphic needs related to video editing and design, including creating animations, visual effects, and supporting graphic elements for video content.
