Who We Are:Live Play Mobile Inc. is an innovative leader in the mobile gaming industry, delivering immersive live gaming experiences that combine live entertainment with mobile play. Our flagship title, Live Play Bingo, features live hosts and real-time interaction, engaging players in a social and competitive environment. With decades of management experience in gaming and entertainment, we’re committed to pushing the boundaries of mobile games. As we grow, we seek talented individuals who are passionate about redefining the mobile gaming experience.
Job Summary:We are seeking a highly skilled and motivated Senior Mobile User Growth Manager to join our team and grow our next generation of mobile and web-based games. The ideal candidate will have extensive experience in creating, managing, optimizing and analyzing user acquisition campaigns on mobile, with a particular focus on Meta, Google Adwords, AppLovin and similar advertising networks. You should be familiar with ASO, ad creative strategies and affiliates.
Who you are:You have hands-on experience doing mobile user acquisition at volume, either at an agency, or ideally a mobile gaming company. You want to be part of a small, highly dynamic team where your experience, influence and strategies will have a direct impact on the business. You are a self-starter who needs minimum oversight, and you thrive in a fast-paced multidisciplinary and international environment.
Responsibilities:Setup, manage and optimize Facebook and ad network campaigns, dailyEstablish relationships and work directly with advertising partners to test new traffic sources and run performance marketing campaignsInvestigate market trends and provide actionable recommendations to the teamAnalyze the results of acquisition cohorts and perform optimizations to reach KPI goalsDesigning and executing tests to maximize partner deliveryCollaborating with Product, Engineering, LiveOps and Studio Broadcast teams to ensure successful resultsCollating and presenting actionable results to managementOversee the creative team to deliver highly effective user acquisition creative in the most relevant formats
Required ExperiencePrevious experience working with Social, Search and Display channels in a mobile direct response advertising campaignSelf starter with 3+ years experience in mobile acquisition at scale and conducting analysis on large data setsAble to push advertising partners to execute on the behalf of the companyAble to dissect KPI’s and establish benchmarks through dataStrong understanding of SQL and data tables, able to pull raw data and stitch together from multiple sources and derive actionable insights.Have a working knowledge of user acquisition funnel and partners needed to track every step of the wayUnderstanding of attribution and MMP’s, preferably AppsFlyerStrong attention to detail and the ability to communicate resultsAdvanced Microsoft Excel, Looker or other data visualizationCreative problem solverAbility to work independently or with a teamBachelor’s degree in a quantitative discipline a plus (mathematics, statistics, computer science, economics)Experience in planning, executing and reporting for campaigns in the US region.A strong English speaking capabilities will be a hard requirement for this position.
Working Hours:Full Time, flexible scheduleMust have reliable availability during California business hours
Compensation:Competitive salary (paid in local currency)Comprehensive Health insurance and mental health support upon passing probationPaid time offEmployment will be under local company and lawsOpportunity for expanded responsibilities and career development.
