Hebe Beauty Indonesia is looking for a creative and detail-oriented Social Media Specialist to join our team! If you are passionate about beauty, social media trends, and creating engaging content, we’d love to meet you.
Location: Landmark Pluit – North JakartaWorking Arrangement: Full WFO
Job ResponsibilitiesDevelop and execute Instagram content planning (IG Plan) aligned with brand objectivesPrepare and manage content briefs for Instagram posts, stories, and reelsUpload and manage daily Instagram content including IGS, Reels, and Feed postsConduct research on social media trends, audience behavior, and content strategies to improve engagementCollaborate closely with the creative team to produce high-quality and engaging content
RequirementsBachelor’s degree (S1) in Marketing, Communication, or related fieldsPrior experience in a beauty company or as a beauty content creator is preferredStrong understanding of Instagram content planning and platform trendsPassionate about beauty, skincare, and social mediaCreative, proactive, and able to work collaboratively with cross-functional teams
📍Landmark Pluit, North Jakarta🕰️ Full WFO
Key Responsibilities:Lead KOL Brief Development: Create strategic, brand-aligned KOL briefs that clearly communicate key messages, deliverables, and campaign goals.Content & Draft Review: Oversee and review KOL content drafts (videos, captions, visuals) to ensure they align with the brand tone, guidelines, and creative direction before going live.Insight & Performance Reporting: Deliver bi-weekly performance reports with actionable insights on KOL content effectiveness, engagement trends, and opportunities for optimization.Strategy & Campaign Planning: Collaborate with internal teams to shape KOL strategies that align with broader marketing campaigns, product launches, and brand priorities. Trend Monitoring & Innovation: Stay ahead of KOL/influencer marketing trends and platform developments to keep campaigns fresh, relevant, and high-performing.
Requirements:Bachelor's degree in Marketing, Communications, or a related field.2+ years of experience in KOL/influencer marketing, preferably in beauty, lifestyle, or fashion.Strong project management and communication skills.Proven ability to review and refine content to meet brand standards.Comfortable analyzing performance data and extracting insights.Creative, detail-oriented, and proactive mindset.
