Gently is a mother and baby care brand built on empathy and deep research into the needs of modern mothers and families. We believe care goes beyond products—it’s about trust, safety, and support at every stage of motherhood. Driven by data, continuous innovation, and proven quality, Gently grows as a responsible, relevant brand that stays closely connected to its community.
About The RoleHead of People & Organization will build and lead People function that enables a high-performing, aligned, and accountable organization. You will be responsible for establishing the core HR systems, policies, and team from the ground up, while also partnering closely with leadership to drive organizational effectiveness, culture, and performance.
What You Will Do1. People & Organizational Strategy- Design and execute a holistic people strategy aligned with company vision and growth goals- Build scalable organization structures, workforce planning models, and team capacity strategies- Act as a trusted advisor to leadership, driving decision-making on people and team-related matters2. Performance Management & Talent Development- Build and institutionalize a robust performance management framework (e.g., OKRs, 360 reviews, calibration)- Partner with leadership to drive a culture of accountability, continuous feedback, and meritocracy- Implement talent development programs, leadership pipelines, and succession planning3. HR Infrastructure & Compliance- Develop and roll out foundational HR policies, SOPs, and systems (hiring, onboarding, time off, payroll, etc.)- Evaluate and implement HRIS tools and reporting systems to support scale- Ensure full compliance with local labor laws and employment regulations4. Culture, Engagement & Change Management- Define and reinforce company culture and values across all levels- Design and lead employee engagement, feedback, and recognition programs- Drive change management efforts that support transformation and growth5. Team Leadership & People Ops- Build, lead, and coach a high-performing People team- Collaborate cross-functionally to embed people practices into business units- Lead internal communication initiatives related to people and organization
What We’re Looking ForAt least 8+ years of progressive HR/People leadership experience, ideally in well-established local or multinational companiesProven success in building or transforming HR functions, especially in high-growth or evolving environmentsDeep expertise in performance management, organizational design, and leadership developmentStrong experience with compliance, policy creation, and HR systems implementationExcellent stakeholder management and a track record of partnering directly with CEOs and senior executivesBalance of strategic thinking and operational execution, with a structured, hands-on approachStrong knowledge of Indonesian labor law and HR best practicesHigh emotional intelligence, integrity, and a collaborative leadership stylePreferred background in organizational psychology, human capital strategy, or executive coachingExperience navigating both corporate structure and agile company environments
We are seeking a highly strategic and analytical Brand Development Manager to partner with management and the founder in shaping the future of our brands and new product pipelines. This role bridges brand strategy and business growth, ensuring that every new product initiative aligns with consumer needs, market trends, and competitive opportunities. The Brand Development Manager will be responsible for conducting market research, identifying white space opportunities, managing product development timelines, and coordinating cross-functional teams to bring innovations to market successfully.
Qualifications & Requirements
Bachelor’s degree in Marketing, Business, or related field 5 years of experience in brand management, product development, or innovation (preferably in FMCG, consumer healthcare, or beauty industries).Strong understanding of consumer insight development, category management, and brand strategy.Proven experience managing cross-functional projects and leading innovation from concept to launch.Excellent analytical, strategic thinking, and problem-solving skills.Strong communication and presentation abilities, capable of influencing senior stakeholders.Familiarity with financial feasibility analysis, P&L thinking, and project management tools.
Key ResponsibilitiesBrand & Business Strategy- Partner with management and the founder to translate brand vision and business objectives into clear product development strategies.- Identify and evaluate new growth opportunities by analyzing consumer needs, emerging trends, and competitor strategies.- Build business cases for new product initiatives, including positioning, target consumer, pricing, and go-to-market recommendations.- Support long-term brand portfolio planning and innovation roadmaps.
Market Research & Insight Development
- Conduct and synthesize consumer, category, and competitive research to uncover white space opportunities.- Translate insights into actionable recommendations for new products or brand extensions.- Monitor global and local market dynamics to ensure the company stays ahead of industry trends.
Product Development Management
- Oversee the new product development (NPD) process from ideation through launch.- Develop and maintain gating documents, timelines, and feasibility studies to ensure projects are delivered on time, within budget, and aligned with brand strategy.- Work closely with Brand Building Manager, R&D, supply chain, and finance to ensure product concepts are both consumer-relevant and financially viable.- Ensure packaging, formulations, and claims support brand positioning and consumer expectations.
Cross-Functional Collaboration- Act as the central liaison between marketing, R&D, operations, and sales for all innovation projects.- Facilitate clear communication and decision-making across teams to resolve bottlenecks quickly.- Prepare and present project updates and recommendations to senior management and stakeholders.
Performance Tracking & Optimization
- Track performance of newly launched products and provide post-launch evaluation reports.- Identify lessons learned and continuously improve the product development process.- Support management in building KPIs and dashboards to measure brand growth through innovation.
About GentlyGently is a fast-growing personal care brand for babies and kids in Indonesia, committed to gentle formulas, proven efficacy, and promoting a health-conscious lifestyle for families.We move fast because the needs of millions of Indonesian children can’t wait. At Gently, we value clarity, ownership, and impact—and we believe strong decisions start with strong data.
About the RoleAs an Affiliate Activation Specialist, you will drive affiliate marketing strategies to achieve sales and GMV targets. You will recruit, onboard, and manage creators, KOLs, and community partners across marketplace platforms. You will design commission structures and incentive programs to boost affiliate performance. You will monitor key metrics such as conversion rate and ROI to optimize campaigns. You will collaborate closely with Marketing and Commercial teams to ensure strong campaign alignment and maximize results.
What We’re Looking For3–5 years of experience in affiliate marketing, e-commerce, or digital marketing.Strong understanding of marketplace ecosystems such as Shopee, TikTok Shop, and similar platforms.Experience in the personal care, beauty, or FMCG industry is a strong advantage.Data-driven and performance-oriented, with the ability to analyze GMV, conversion rate, and ROI.Proven experience in managing affiliates, KOLs, or creator partnerships.Experience in designing commission structures, incentive programs, and performance-based challenges.Strong communication and stakeholder management skills.Proactive, target-oriented, and comfortable working in a fast-paced environment.
What You Will DoDevelop and execute affiliate marketing strategies to achieve sales targets.Recruit, onboard, and manage affiliate partners (creators, KOLs, communities).Design incentive schemes, reward challenges, and commission structures.Monitor affiliate performance (GMV, conversion rate, ROI).Optimize campaigns based on data and performance insights.Collaborate with marketing and commercial teams for campaign alignment.Ensure budget control and maximize return on investment.
Why Join GentlyBe part of a brand dedicated to supporting mothers with trusted, high-quality products.Grow your career in a fast-moving company where your ideas and ownership truly matter.Your work directly contributes to sales growth, brand expansion, and meaningful customer connections.
About GENTLYGently is a personal care brand for babies and kids that brings gentle formula, good efficacy, and promotes a health-conscious lifestyle. Gently's mission is to help mothers to take care of their loved ones with the best solutions so that they can build healthy and happy families.We are currently looking Brand Manager to develop a quality skincare in our company. Please check the details below.
What We’re Looking ForBachelor's degree in Marketing, Business Administration, or equivalent.Have 3-5 years experience as a Brand in a related industry (beauty product, personal care or FMCG).Strong understanding of brand management principles and best practices.Excellent strategic thinking and problem-solving skills with a creative mindset.Solid project management and organizational abilities, with the ability to manage multiple projects simultaneously.Strong interpersonal and communication skills to collaborate effectively with cross-functional teams and external partners.Proficiency in market research and data analysis.Familiarity with digital marketing channels, including social media, content marketing, and email marketing.Experience in product launches and brand partnerships is a plus.Passion for consumer brands and a keen eye for market trends.Fluent in EnglishWilling to be placed in BSD, Tangerang
What You Will DoBrand Strategy: Develop and implement a comprehensive brand strategy aligned with our company's overall vision and goals. Define the brand positioning, target audience, and brand messaging to ensure consistent and compelling brand communication.Brand Identity: Establish and maintain a strong and cohesive brand identity, including brand guidelines, visual assets, tone of voice, and brand personality. Ensure brand consistency across all touchpoints, including website, social media, packaging, and marketing collateral.Consumer Insights: Conduct market research and gather consumer insights to understand customer needs, preferences, and trends. Use this information to develop and refine marketing strategies and product positioning to maximize brand relevance and appeal.Marketing Campaigns: Lead the development and execution of integrated marketing campaigns across various channels, including digital advertising, social media, email marketing, and content marketing. Collaborate with internal teams and external partners to create engaging and impactful campaigns that drive brand awareness, customer acquisition, and customer retention.Product Launches: Plan and execute successful product launches, ensuring alignment with the brand strategy and effective communication of product value propositions. Develop launch plans, messaging, and promotional strategies to drive excitement and adoption among target customers.Brand Partnerships: Identify and collaborate with strategic brand partners and influencers to expand brand reach, drive brand advocacy, and create meaningful brand experiences. Manage partnerships and ensure alignment with brand values and objectives.Performance Tracking: Monitor and analyze brand performance metrics, including brand awareness, customer sentiment, and sales data. Use data-driven insights to optimize marketing strategies, identify growth opportunities, and make informed recommendations to drive brand growth.
Why Join GentlyBe part of a mission-driven company creating real impact for families and childrenWork closely with senior leadership and influence strategic decisionsFast-paced, growth-oriented environment with high ownership
About GentlyGently is a fast-growing personal care brand for babies and kids, built on gentle formulas, meaningful efficacy, and a mission to support healthier lifestyles for Indonesian families. As our live commerce presence continues to grow, we’re looking for a Livestream Support Intern who is organized, detail-oriented, and eager to learn about the dynamic world of live selling and e-commerce operations. This role will support the team in ensuring livestream sessions run smoothly, from preparation to post-live coordination.
What We’re Looking ForMinimum Bachelor’s Degree (S1) in any major, preferably Marketing, Business, Communication, or related fields.Good coordination and communication skills, able to work well with hosts, creators, and internal teams.Detail-oriented and able to work in a fast-paced environment, especially during live sessions.Basic understanding of marketplace and live commerce features (e.g., TikTok Shop, Shopee Live, etc.).Comfortable using basic tools such as Excel/Google Sheets for simple reporting and tracking.Proactive, responsible, and eager to learn about live streaming and e-commerce operations.
What You Will DoAssist in preparing and executing live streaming sessions on platforms (e.g., Shopee, TikTok Shop).Coordinate with hosts, affiliates, and internal teams before and during live sessions.Prepare product samples, scripts, pricing, vouchers, and stock readiness.Monitor live performance metrics (viewers, engagement, GMV).Handle backend setup (product linking, promo tagging, display arrangement).Support post-live reporting and performance recap.
Why Join GentlyGain hands-on experience in live commerce and marketplace operations, working closely with creators, hosts, and the e-commerce team.Grow in a collaborative and supportive environment where your ideas, learning, and initiative are valued. ✨
About GentlyGently is a fast-growing personal care brand for babies and kids, built on gentle formulas, meaningful efficacy, and a mission to support healthier lifestyles for Indonesian families. As our e-commerce business continues to expand, we’re looking for an E-commerce Key Account Intern who is organized, analytical, and eager to learn about the marketplace ecosystem. This role will support the team in managing key marketplace accounts, assisting with campaign execution, and ensuring smooth day-to-day marketplace operations.
What We’re Looking ForFresh graduate with a Bachelor’s Degree (S1) from any major, preferably Business, Marketing, or related fields.Strong interest in e-commerce, marketplace operations, and online sales.Basic understanding of the marketplace ecosystem (e.g., Shopee, Tokopedia, TikTok Shop) is a plus.Detail-oriented, organized, and analytical, with the ability to work with data and reports.Good communication and coordination skills to work with internal teams and marketplace partners.Comfortable using Excel or Google Sheets for basic tracking and reporting (VLOOKUP, IF Function, PIVOT).Proactive, responsible, and eager to learn in a fast-paced environment.
What You Will Do
1️⃣ Account ManagementManage relationships with key online platforms (e.g., Shopee, TikTok Shop, Lazada).Handle negotiations for campaigns, visibility placements, and promotional programs.Ensure strong collaboration with platform PICs and internal teams.2️⃣ Sales & Growth AchievementAchieve monthly and annual online sales targets.Monitor sell-out performance, traffic, and conversion rates.Drive GMV growth while maintaining margin control.3️⃣ Campaign & Promotion ExecutionPlan and execute mega campaigns (double date, payday, Ramadan, etc.).Manage vouchers, bundles, rebates, and promotional mechanics within budget.Optimize ROI for ads and platform investments.4️⃣ Assortment & Product ManagementEnsure proper SKU listing, content optimization, and stock availability.Lead new product launches (NPD) in online channels.Identify hero SKUs and push visibility strategy.5️⃣ Data & Performance AnalysisAnalyze sales data, AOV, conversion rate, traffic, and campaign effectiveness.Prepare weekly/monthly performance reports.Recommend actions based on performance insights.
About GentlyGently is a fast-growing personal care brand for babies and kids, built on gentle formulas, meaningful efficacy, and a mission to support healthier lifestyles for Indonesian families. As our digital and affiliate ecosystem expands, we’re looking for an enthusiastic Affiliate Intern who is organized, proactive, and excited to contribute to the growth of our affiliate program.
What You Will DoSupport the affiliate team by preparing and providing tools and resources for partners, including banners, tracking links, and promotional materials.Coordinate the distribution of sample products to affiliates to support their content creation and promotional activities.Assist in setting up special promotions for affiliate partners, ensuring accuracy in details such as discount codes, timelines, and tracking links.Maintain and update affiliate resource folders, ensuring all materials are complete, accessible, and up to date.Support data entry, tracking, and reporting activities for affiliate performance.Collaborate with internal teams (creative, marketing, e-commerce) to gather materials needed for affiliates.Assist with general administrative tasks related to the affiliate program.
What We’re Looking ForRecently graduated with a degree in Marketing, Business, Communications, or a related field.Proficient in Microsoft Excel this is a must (basic formulas, organization of data, simple reporting).Detail-oriented, organized, and comfortable managing multiple small tasks at once.Strong communication skills and ability to coordinate with multiple stakeholders.Willing to learn about affiliate marketing, influencer management, and e-commerce ecosystems.Proactive, fast learner, and excited to work in a dynamic startup environment.
Why You’ll Love This InternshipHands-on experience in affiliate marketing and the digital creator ecosystem.Exposure to real projects that support brand visibility and revenue growth.Opportunity to learn cross-functionally with marketing, creative, and e-commerce teams.Supportive and fast-paced environment where your ideas are welcome.
Gently is a mother and baby care brand built on empathy and deep research into the needs of modern mothers and families. We believe care goes beyond products it’s about trust, safety, and support at every stage of motherhood. Driven by data, continuous innovation, and proven quality, Gently grows as a responsible, relevant brand that stays closely connected to its community.What You Will DoConceptualize and create digital visual assets across platforms, executing the creative design strategy behind the brands (social media, digital ads, etc.).Collaborate closely with creative, marketing, and sales teams to deliver visually impactful campaigns.Develop high-quality designs that align with brand identity and campaign objectives.Stay updated on digital design trends, motion graphics, and emerging tools to enhance creative output.
What We’re Looking ForBachelor’s degree in Visual Communication Design, Multimedia Design, or a related field.Minimum 2 years of experience as a Graphic Designer, preferably in beauty industry.Strong portfolio showcasing expertise in digital design, branding, and visual storytelling.Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro, etc.).Ability to create simple animations or video-based social content.Strong understanding of digital platforms (Instagram, TikTok, YouTube, websites, and display ads).Understanding of printing, and production processes is a plusStrong creativity, attention to detail, and branding sense.Ability to multitask and work effectively under tight deadlines.Excellent communication and teamwork skills.
