About GentlyGently is a fast-growing personal care brand for babies and kids in Indonesia, committed to gentle formulas, proven efficacy, and promoting a health-conscious lifestyle for families.We move fast because the needs of millions of Indonesian children can’t wait. At Gently, we value clarity, ownership, and impact—and we believe strong decisions start with strong data.
About the RoleAs a Brand Activation, you will play a key role in bringing our brand to life through meaningful online and offline experiences. This role focuses on executing impactful activations that connect emotionally with our audience, strengthen brand presence, and support business growth. You will work closely with internal teams and external partners to ensure every activation is well-coordinated, on-brand, and delivered on time.
What We’re Looking For1–2 years of experience in brand activation or event management, preferably in the baby personal care or skincare industryProven experience in brand activation or event management, both online & offlineAbility to work under tight timelines and manage multiple activities simultaneouslyStrong coordination skills with multiple stakeholders (internal teams, vendors, partners)Highly organized, detail-oriented, and execution-drivenStrong communication and problem-solving skillsComfortable working in a fast-paced and dynamic environment
What You Will DoExecute and coordinate online & offline brand activation activities aligned with brand strategy and campaign briefsManage various brand events such as product launches, roadshows, bazaars, beauty classes, parenting events, in-store activations, and digital eventsCoordinate with vendors, event organizers (EO), talents, and external parties to ensure smooth execution and adherence to timelinesManage event operational needs including timelines, rundowns, manpower, materials, sampling, and logisticsMonitor and evaluate event execution and prepare post-activation reports (photos, videos, recaps, and insights)Support digital activations, including live streaming, online events, and social media campaign activations
Why Join GentlyBe part of a mission-driven company creating real impact for families and childrenWork closely with senior leadership and influence strategic decisionsFast-paced, growth-oriented environment with high ownership
About GentlyGently is a fast-growing personal care brand for babies and kids, built on gentle formulas, meaningful efficacy, and a mission to support healthier lifestyles for Indonesian families. As our digital and affiliate ecosystem expands, we’re looking for an enthusiastic Affiliate Intern who is organized, proactive, and excited to contribute to the growth of our affiliate program.
About the PositionAs a Community Marketing Executive, you will play a key role in shaping how Gently engages and grows its community both online and offline. You will design experiences that strengthen connection, build trust, and drive advocacy across our portfolio of brands. This role sits at the intersection of brand marketing, partnerships, and consumer insights, making it ideal for someone who enjoys working hands-on with people, culture, and real consumer stories.
What We’re Looking ForBachelor’s degree in Marketing, Communications, Business, or related field (preferred).2–3 years of experience in community development, community marketing, event management, partnerships, or related fields.Strong communication and interpersonal skills; comfortable engaging with diverse community groups.Experience managing online community platforms and executing grassroots or activation programs.Event planning, coordination, and partnership negotiation experience is a plus.Analytical mindset with ability to translate data into actionable insights.Creative, proactive, and resourceful with hands-on execution skills.Passionate about consumer communities, brand-building, and creating meaningful experiences.
What You Will DoDevelop and execute community marketing strategies for multiple brands within Gently’s portfolio.Manage consumer communities across online platforms (social media, messaging groups, community platforms) and offline channels (events, gatherings, workshops, brand activations).Plan and execute community activations and partnerships including parenting events, beauty workshops, sampling initiatives, and multi-brand collaborations.Serve as the main liaison between brand teams and communities to nurture long-term relationships and advocacy.Build and maintain a community activity calendar, ensuring timely execution and alignment with brand objectives and budget.Monitor community performance metrics (engagement, growth, participation rate), and compile reports and insights to optimize future programs.Identify consumer trends, needs, and insights from community conversations to support brand strategy, campaigns, and product development.Support partnership scouting and relationship-building with relevant organizations, micro-communities, KOL/KOC groups, and event partners.
Why Join GentlyYou’ll be part of a brand built around real impact empowering mothers and families through better products, knowledge, and community.Gently places community, education, and empathy at the centre of its brand experience not as an afterthought.This role offers the opportunity to shape how community marketing is defined and scaled across multiple brands.
About GentlyGently is a fast-growing personal care brand for babies and kids, focused on gentle formulas, meaningful efficacy, and healthier family lifestyles. Rooted in science and modern parenting needs, Gently creates products that are safe, effective, and trusted by young parents in Indonesia.
What We’re Looking ForFresh graduate with strong interest in social media, especially ThreadsEnjoy writing and able to turn ideas, opinions, or daily moments into engaging, relatable ThreadsUp-to-date with trends, internet culture, and conversation topicsCreative, proactive, detail-oriented, and willing to learn in a fast-paced environmentAble to manage time, stay consistent with content, and open to feedbackWilling to work from our office (BSD, Tangerang)
What You Will DoCreate and manage content for proxy accounts on Threads, aligned with brand tone and objectivesDevelop engaging Threads (storytelling, opinion-based, or educational content) to drive conversations and engagementCollaborate with the marketing team to align content with campaigns and key messagingResearch daily trends, viral topics, and audience behavior to optimize content performanceExecute content based on the marketing calendar and real-time opportunities (trend hijacking)Monitor engagement (comments, shares, saves) and actively interact with the audience when neededAnalyze content performance (views, engagement, growth) and provide insights for improvementEnsure consistency in posting and content quality across all proxy accountsSupport experimentation with new content formats to drive growth and virality
About GentlyGently is a fast-growing personal care brand for babies and kids in Indonesia, committed to gentle formulas, proven efficacy, and promoting a health-conscious lifestyle for families.We move fast because the needs of millions of Indonesian children can’t wait. At Gently, we value clarity, ownership, and impact and we believe strong decisions start with strong data.
We are currently looking for an Assistant Brand Manager for Gently Baby to develop a quality skincare in our company. Please check the details below:
What We’re Looking ForBachelor’s degree in Marketing, Business Administration, or equivalent from a reputable university.Minimum 2-3 years experience in brand management (preferably from FMCG, Beauty, or Skin Care Brands)Solid understanding of brand management principles and marketing fundamentals.Strong communication skills, both written and verbal, with the ability to effectively convey brand messages.Excellent organizational and project management skills, with the ability to handle multiple tasks simultaneously.Analytical mindset with the ability to gather and interpret data to support decision-making.Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word.Familiarity with social media platforms and digital marketing trends.Creative thinking and attention to detail.Passion for brands, consumer behavior, and marketing.Fluent in EnglishWilling to be placed in BSD, Tangerang
What You Will DoBrand Strategy Support: Assist in the development and implementation of brand strategies and initiatives aligned with the company's overall objectives. Contribute to defining the brand positioning, target audience, and messaging to ensure consistent and effective brand communication.Marketing Campaign Execution: Support the planning, coordination, and execution of integrated marketing campaigns across various channels, including digital advertising, social media, email marketing, and content marketing. Collaborate with internal teams and external partners to ensure campaigns are delivered on time, within budget, and aligned with the brand's guidelines.Content Creation and Management: Contribute to the creation of engaging and relevant brand content, including social media posts, blog articles, website copy, and marketing materials. Assist in managing the content calendar and maintaining brand consistency across all platforms.Market Research and Analysis: Conduct market research and competitive analysis to gather insights on industry trends, consumer behavior, and competitor activities. Assist in analyzing data and identifying opportunities to drive brand growth and optimize marketing strategies.Brand Performance Tracking: Monitor key brand performance metrics, such as brand awareness, customer engagement, and sales data. Assist in preparing regular reports and presentations to communicate results and provide recommendations for improving brand performance.Collaborative Teamwork: Collaborate with cross-functional teams, including marketing, sales, design, and product development, to ensure alignment and integration of brand strategies and initiatives. Support team members in various projects and tasks as needed.Brand Guidelines and Assets: Assist in maintaining brand guidelines and assets, including brand visual identity, tone of voice, and messaging. Ensure consistency in brand application across all touchpoints.
Why Join UsOpportunity to play a key role in driving business growth in a dynamic FMCG environment.Strong cross-functional exposure and collaboration.A growing company where your work contributes to a meaningful mission for Indonesian children.
About GentlyGently is a fast-growing personal care brand for babies and kids in Indonesia, committed to gentle formulas, proven efficacy, and promoting a health-conscious lifestyle for families.We move fast because the needs of millions of Indonesian children can’t wait. At Gently, we value clarity, ownership, and impact and we believe strong decisions start with strong data.
About the RoleA high-trust position supporting Kanara's co-founders as gatekeeper, accountability enforcer, and operating rhythm keeper not a traditional administrative role. Reports directly to the CEO & COO.
What We’re Looking ForMinimum Bachelor’s degree (S1) from any major.Minimum 2–3 years of experience as Executive Assistant, Personal Assistant, or C-Level Assistant.Prior experience in a fast-paced corporate environment or established company is preferred.Strong organizational, communication, and time management skills.Fluent in English, both written and spoken.Strong interpersonal and stakeholder management skills.Good negotiation and problem-solving skills.Able to handle confidential information with professionalism and high integrityDetail-oriented, proactive, and able to work independently.Proficient in Microsoft Office / Google Workspace.
What You Will Do
1.Executive Time & Calendar ManagementOwn and optimize both executives' schedules, ensuring calendar reflects strategic priorities not reactive demandServe as gatekeeper: proactively decline, reschedule, or consolidate low-value meetings and protect focus timeManage all business travel end-to-end (flights, accommodation, itinerary, contingencies)
2.Information Flow & AccountabilityPrepare agendas, pre-reads, presentations, and reports ahead of key meetingsProduce action-oriented MOM with clear owners and deadlines then chase items to closureTrack all commitments made by and to the CEO & COO; flag overdue items and escalate stalled follow-upsEnforce the operating cadence (monthly reviews, board prep, investor updates)
3.Stakeholder & Operational CoordinationCoordinate internal cross-departmental communications and follow-through on executive directivesManage external communications with investors, partners, and vendors with professionalism and discretionOwn logistics for board meetings, investor visits, offsites, and company eventsHandle all confidential executive and corporate matters with the highest discretion
4.Personal & Executive SupportManage personal scheduling, private appointments, and family-related commitments to ensure seamless integration between professional and personal prioritiesCoordinate personal arrangements including reservations, travel, gifting, and other executive needs as requiredLiaise with relevant personal contacts and service providers on behalf of the CEO & COOUphold the same standard of confidentiality and professionalism across all personal and corporate matters
About GentlyGently is a fast-growing personal care brand for babies and kids in Indonesia, committed to gentle formulas, proven efficacy, and promoting a health-conscious lifestyle for families.We move fast because the needs of millions of Indonesian children can’t wait. At Gently, we value clarity, ownership, and impact and we believe strong decisions start with strong data.
We are currently looking for a Brand Manager for a Skincare category to develop a quality skincare in our company. Please check the details below.
What We’re Looking ForBachelor's degree in Marketing, Business Administration, or equivalent. Preferable from Reputable University.Have 3-5 years experience as a Brand in a related industry (beauty product, personal care or FMCG).Strong understanding of brand management principles and best practices.Excellent strategic thinking and problem-solving skills with a creative mindset.Solid project management and organizational abilities, with the ability to manage multiple projects simultaneously.Strong interpersonal and communication skills to collaborate effectively with cross-functional teams and external partners.Proficiency in market research and data analysis.Familiarity with digital marketing channels, including social media, content marketing, and email marketing.Experience in product launches and brand partnerships is a plus.Passion for consumer brands and a keen eye for market trends.Fluent in EnglishWilling to be placed in BSD, Tangerang
What You Will DoBrand Strategy: Develop and implement a comprehensive brand strategy aligned with our company's overall vision and goals. Define the brand positioning, target audience, and brand messaging to ensure consistent and compelling brand communication.Brand Identity: Establish and maintain a strong and cohesive brand identity, including brand guidelines, visual assets, tone of voice, and brand personality. Ensure brand consistency across all touchpoints, including website, social media, packaging, and marketing collateral.Consumer Insights: Conduct market research and gather consumer insights to understand customer needs, preferences, and trends. Use this information to develop and refine marketing strategies and product positioning to maximize brand relevance and appeal.Marketing Campaigns: Lead the development and execution of integrated marketing campaigns across various channels, including digital advertising, social media, email marketing, and content marketing. Collaborate with internal teams and external partners to create engaging and impactful campaigns that drive brand awareness, customer acquisition, and customer retention.Product Launches: Plan and execute successful product launches, ensuring alignment with the brand strategy and effective communication of product value propositions. Develop launch plans, messaging, and promotional strategies to drive excitement and adoption among target customers.Brand Partnerships: Identify and collaborate with strategic brand partners and influencers to expand brand reach, drive brand advocacy, and create meaningful brand experiences. Manage partnerships and ensure alignment with brand values and objectives.Performance Tracking: Monitor and analyze brand performance metrics, including brand awareness, customer sentiment, and sales data. Use data-driven insights to optimize marketing strategies, identify growth opportunities, and make informed recommendations to drive brand growth.
About GentlyGently is a fast-growing personal care brand for babies and kids in Indonesia, committed to gentle formulas, proven efficacy, and promoting a health-conscious lifestyle for families.We move fast because the needs of millions of Indonesian children can’t wait. At Gently, we value clarity, ownership, and impact—and we believe strong decisions start with strong data.
About the RoleAs a Data Analyst Intern, you will support the Data Analyst Manager in handling day-to-day data operations and analysis. This role is ideal for someone who is detail-oriented, curious about data, and eager to learn how data supports business decision-making. You will gain hands-on experience in data processing, reporting, and basic analysis within a fast-paced environment..
What We’re Looking ForAssist the Data Analyst Manager with administrative tasks related to data processing and managementCollect, clean, and organize data from various sourcesSupport the preparation of routine reports (daily/weekly/monthly)Assist in conducting basic data analysis for business needsSupport data visualization (dashboards/reports) using team toolsPerform data checking and validation to ensure accuracy
What You Will DoFinal-year student or fresh graduate (Bachelor’s degree), preferably in Statistics, Mathematics, Data Science, Information Systems, or related fieldsStrong interest in data and analyticsFamiliar with Microsoft Excel / Google Sheets (basic to intermediate level)Basic knowledge of SQL, Python, or data visualization tools (Tableau, Power BI, Looker Studio) is a plusDetail-oriented with strong problem-solving skillsAble to work independently and collaboratively in a teamWilling to join an internship programWilling to work from office (WFO) in BSD
Why Join GentlyGain hands-on experience, work closely with experienced teams, and accelerate your learning in a fast-growing company.Grow your career in a fast-moving company where your ideas and ownership truly matter.Your work directly contributes to sales growth, brand expansion, and meaningful customer connections.
About GentlyGently is a fast-growing personal care brand for babies and kids, focused on gentle formulas, meaningful efficacy, and healthier family lifestyles. Rooted in science and modern parenting needs, Gently creates products that are safe, effective, and trusted by young parents in Indonesia.
Role OverviewWe are seeking a VP of Brand Development & Product Innovation to build and scale a multi-brand and multi-category portfolio. This role owns the end-to-end innovation pipeline—from consumer insight to R&D, formulation, packaging, brand positioning, and commercialization—ensuring each product delivers strong market fit, profitability, and brand equity—responsible for building, scaling, and differentiating multiple brands across skincare, makeup, and nutrition categories.
What We’re Looking For10–15+ years in beauty / FMCG / consumer brandsStrong track record in:1.Skincare & beauty product development (mandatory)2.Brand building (mandatory)3.Innovation leadership (mandatory)4.Consumer & Market Insight (is a plus)5.R&D formulation (is a plus)6.Nutrition, foods & supplements product development (is a plus)Experience launching successful & scalable products and brands
What You Will DoInnovation Strategy & Portfolio LeadershipDefine innovation strategy across skincare, makeup, and nutrition categoriesBuild and manage a robust innovation pipeline (0–36 months horizon)Identify white spaces and future growth platformsBuild a balanced innovation portfolio:Core (defend hero products)Renovation (improvements)Adjacent (expand categories)Breakthrough innovation (new growth engines from new products/categories expansion)Build roadmap for next 1–2 hero products (that can contribute at least 20–30% each to the total company’s revenue)2. End-to-End Product Innovation OwnershipOwn full lifecycle:Insight → ideation → concept → validation → development → testing → launch → post launch optimizationKey responsibilities:Define winning product conceptsOversee R&D, formulation, claims development, and regulatory complianceEnsure strong product-market fit before launch, through consumer validation loopsDrive launch readiness (≥80% score)Continuously optimize post-launch performanceDrive speed-to-market without compromising quality
3. R&D & Product Manufacturing ExcellenceLead internal R&D, external labs and manufacturersTranslate consumer insights into concept & formulation briefsDefine ingredients & technology direction, ensuring product efficacy, safety, and differentiation (clinical, sensorial, or ingredient-based)Lead claims strategy (e.g., dermatologist-tested, clinically proven)Align formulations with cost targets and scalabilityEnsure:High product performance (rating ≥4.5)Repeat purchase ≥30%Claims credibility & compliances with BPOM regulation Balance:EfficacyCost (COGS)Scalability4. Packaging & Value EngineeringLead packaging innovation (e.g. primary & secondary pack, master box, plastic shrink, etc):End to end development processFunctionality (features, hygiene, usability) & quality compliances Aesthetics (align with brand direction)Cost optimization: Optimize packaging vs COGS cost ratioCollaborate with R&D and suppliers to innovate materials & formatsDrive COGS reduction initiatives5. Brand Development & PositioningDefine and evolve brand architecture across multiple brands, lead the end-to-end research & development for:Brand identityPositioningTarget audiencePricing strategyBuild distinct, memorable brands with strong:AwarenessPerceived valuePricing powerEnsure consistency across:ProductPackagingMarketing communication6. Brand Equity OwnershipOwn Brand Equity Index (BEI):Awareness (unaided & aided)NPSRepeat purchase ratePrice premium ability 7. Innovation Pipeline ManagementBuild and manage a high-quality innovation pipeline:Maintain innovation pipeline effectiveness to create exponential business growthEnsure strong stage-gate discipline & overall projects management Improve time-to-market (6–9 months standard)
8. Cross-Functional LeadershipPartner closely with:Marketing (for launch & scale) & Sales Team, ensuring smooth commercialization from concept to shelfSupply chain (for production readiness)Finance (for margin targets)Quality & Regulatory
9. Financial Ownership (Product-Level)Own total innovation & product-level P&L:Gross margin (target ≥65–75%)COGS optimizationPricing Strategy Ensure all launches meet:Revenue targetsMargin thresholdsPayback period expectation (
Gently is a mother and baby care brand built on empathy and deep research into the needs of modern mothers and families. We believe care goes beyond products—it’s about trust, safety, and support at every stage of motherhood. Driven by data, continuous innovation, and proven quality, Gently grows as a responsible, relevant brand that stays closely connected to its community.
About The RoleHead of People & Organization will build and lead People function that enables a high-performing, aligned, and accountable organization. You will be responsible for establishing the core HR systems, policies, and team from the ground up, while also partnering closely with leadership to drive organizational effectiveness, culture, and performance.
What You Will Do1. People & Organizational Strategy- Design and execute a holistic people strategy aligned with company vision and growth goals- Build scalable organization structures, workforce planning models, and team capacity strategies- Act as a trusted advisor to leadership, driving decision-making on people and team-related matters2. Performance Management & Talent Development- Build and institutionalize a robust performance management framework (e.g., OKRs, 360 reviews, calibration)- Partner with leadership to drive a culture of accountability, continuous feedback, and meritocracy- Implement talent development programs, leadership pipelines, and succession planning3. HR Infrastructure & Compliance- Develop and roll out foundational HR policies, SOPs, and systems (hiring, onboarding, time off, payroll, etc.)- Evaluate and implement HRIS tools and reporting systems to support scale- Ensure full compliance with local labor laws and employment regulations4. Culture, Engagement & Change Management- Define and reinforce company culture and values across all levels- Design and lead employee engagement, feedback, and recognition programs- Drive change management efforts that support transformation and growth5. Team Leadership & People Ops- Build, lead, and coach a high-performing People team- Collaborate cross-functionally to embed people practices into business units- Lead internal communication initiatives related to people and organization
What We’re Looking ForAt least 8+ years of progressive HR/People leadership experience, ideally in well-established local or multinational companiesProven success in building or transforming HR functions, especially in high-growth or evolving environmentsDeep expertise in performance management, organizational design, and leadership developmentStrong experience with compliance, policy creation, and HR systems implementationExcellent stakeholder management and a track record of partnering directly with CEOs and senior executivesBalance of strategic thinking and operational execution, with a structured, hands-on approachStrong knowledge of Indonesian labor law and HR best practicesHigh emotional intelligence, integrity, and a collaborative leadership stylePreferred background in organizational psychology, human capital strategy, or executive coachingExperience navigating both corporate structure and agile company environments
Gently is a mother and baby care brand built on empathy and deep research into the needs of modern mothers and families. We believe care goes beyond products it’s about trust, safety, and support at every stage of motherhood. Driven by data, continuous innovation, and proven quality, Gently grows as a responsible, relevant brand that stays closely connected to its community.
About The RoleMIS Analyst are the crucial link between our core operational systems and business decision-makers. In this role, you will take ownership of data quality within our Odoo ERP, manage the routine data pipelines that feed our analytics, and ensure our Looker Studio dashboards are accurate and available every morning.
This is not a data science role; this is an operational data management role. You will liberate senior team members from daily reporting tasks, functioning as the gatekeeper of data integrity. If you have an "eagle eye" for numerical errors and take pride in systems that run like clockwork, this is your platform.
What We’re Looking ForMust-Have Qualifications:Experience: 2-4 years in an MIS, Data Analyst, or ERP support role, preferably within FMCG or Manufacturing.ERP Expertise: Hands-on experience managing data within an ERP system. (Odoo experience is a major plus; SAP/NetSuite acceptable with willingness to learn).SQL Skills: Strong ability to write SQL queries to validate data, join tables, and troubleshoot discrepancies.Visualization: Proficiency with Google Looker Studio (formerly Data Studio).
Ideal Mindset:Process-Driven: You prefer established workflows over experimental chaos.Detail-Obsessed: You spot the one wrong number in a spreadsheet of thousands.Operational: You understand that a dashboard is useless if it isn't updated by 8:00 AM.
What You Will Do
1. ERP Data Stewardship (Odoo Focus):Act as the primary gatekeeper for data integrity within Odoo ERP across Sales, Inventory, and Procurement modules.Diagnose and resolve data discrepancies between physical inventory and Odoo system records.Collaborate with department heads to enforce standardized data entry processes to prevent bad data at the source.2. Reporting & Visualization Operations:Take full ownership of existing Looker Studio dashboards, ensuring daily freshness and accuracy.Build new, standardized operational reports based on requirements from Finance and Sales teams.Troubleshoot reporting errors quickly (SQL connection breaks, formula errors) to minimize downtime for business users.3. Data Pipeline Maintenance:Monitor and maintain existing data pipelines (KNIME/ETL tools), ensuring successful daily execution.Perform basic modifications to workflows to accommodate minor changes in business logic or data structures.Identify manual data entry bottlenecks and propose automation solutions.
What We OfferCompetitive salary and benefits package.Clear ownership of a critical business function—you are not just a cog in the wheel.Opportunity to upskill in KNIME, ETL workflows, and advanced ERP management.An impact-driven role where your work directly supports executive decisions.
