CREATIVE DIRECTOR – FASHION BRAND (FAST FASHION, BRAND-DRIVEN)Location: Bandung (On-site )
About Us
Daile is a fast fashion company specializing in denim apparel as its core product. With a focus on everyday wear, we are committed to blending uniqueness and comfort, ensuring our designs fit seamlessly into any activity. Backed by a reputable denim manufacturing company in Bandung, Daile is built on a foundation of craftsmanship and innovation. As a brand in active development, we aim for rapid growth while maintaining high standards of professionalism in everything we do.
At Daile, we foster a culture that values creativity, efficiency, and accountability. Our team is driven, forward-thinking, and dedicated to excellence, taking pride in delivering products that reflect both modern trends and practical functionality. If you’re looking for an environment where creativity meets professionalism, and where your contributions are valued as we scale new heights, Daile is the place to be. Join us and grow together on this exciting journey.
As part of our continued expansion, we are seeking a talented Creative Director to join our team.
Role OverviewAs a Creative Director, you will lead the brand’s creative direction and ensure that every campaign is not only visually compelling but also delivers measurable business results (sales & conversion).This role goes beyond aesthetics — it is about translating creativity into high-performing, revenue-generating campaigns.
Key Responsibilities1. Campaign & Creative DirectionDevelop campaign concepts based on business objectives (revenue, sell-through, target audience)Translate campaign briefs into clear visual direction, storytelling, and creative executionEnsure consistency of campaign messaging across all channels (online & offline)2. Creative Production ManagementLead photoshoots, video production, and content creationOversee all creative outputs (Instagram, TikTok, marketplace, ads, offline display)Collaborate closely with Graphic Designers and Social Media team3. Cross-Functional CollaborationWork with Marketing & Sales to align on campaign planning and executionCollaborate with Fashion Designers to ensure product relevance to campaign directionCoordinate with Merchandisers on hero products and SKU focus4. Performance-Driven CreativeAnalyze campaign performance (CTR, engagement, conversion rate)Optimize creative based on data, not just subjective tasteDevelop creatives that are not only visually strong but also drive sales5. Brand DevelopmentMaintain and evolve the brand’s visual identityBuild strong and consistent storytelling across campaignsStrengthen brand positioning in the market
QualificationsMinimum 2 years of experience as a Creative Director or Senior Creative in fashion, lifestyle, or consumer brandsStrong portfolio of campaigns (especially those with measurable business impact)Solid understanding of social media, digital marketing, and marketplace ecosystemsStrategic and data-driven mindsetStrong visual sense and awareness of fashion trendsProven experience leading creative teams (design, content, production)Ability to manage end-to-end campaign execution
Key KPIsCampaign performance (CTR, engagement, conversion rate)Revenue contribution per campaignBrand consistency (visual & messaging)Speed and quality of creative productionEffectiveness of creative in driving sell-through
Nice to HaveExperience in fast fashion brandsExperience working with KOL / influencer campaignsUnderstanding of visual merchandising for offline retailExperience managing multi-channel campaigns (online + offline)
