We are looking for a Social Media Content Writer who thinks like an editorial writer but writes for the fast-paced world of Instagram Reels, TikTok, and YouTube Shorts.This role is focused on turning ideas, trends, and brand messages into engaging short-form scripts and content narratives that capture attention within seconds and drive audience retention.
You will be responsible for writing content that feels native to social media — sharp, engaging, emotionally driven, and optimized for virality.
ResponsibilitiesWrite scripts and content ideas for short-form videos (TikTok, IG Reels, YouTube Shorts)Turn marketing messages, product ideas, or topics into engaging storytelling formatsDevelop hooks, captions, and narrative flow optimized for retentionCollaborate with designers, editors, and marketing team to bring ideas to lifeResearch trends, viral formats, and audience behavior on social platformsAdapt brand messaging into native social media languageContinuously test and improve content based on performance feedback
RequirementsStrong writing and storytelling skillsUnderstanding of TikTok, Instagram Reels, and short-form content cultureAbility to write strong hooks and engaging narrative structuresFamiliar with viral content patterns and social media trendsAble to translate ideas into simple, clear, and engaging scriptsPortfolio or sample writing for social media content is required
Nice to HaveExperience in editorial writing, journalism, copywriting, or content creationBackground in media, creative agency, or digital marketingUnderstanding of video production flow (even if not editing)Experience writing for creators, influencers, or brand social pagesComfortable working in fast-paced, trend-driven environmentComfortable appearing on camera for collaborative or behind-the-scenes content when required