Job OverviewThe Offline Marketing Manager is responsible for planning, executing, and optimizing all offline marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. This role ensures strong brand visibility across on-ground channels including events, partnerships, activations, print, OOH, and community engagement.
Key Responsibilities1. Offline Marketing StrategyDevelop and execute comprehensive offline marketing strategies aligned with overall business objectives.Identify target audience segments and determine effective offline touchpoints.Manage annual and quarterly offline marketing plans and budgets.
2. New User Acquisition Design and implement offline campaigns focused on acquiring new users.Develop local activation programs, roadshows, and community engagement initiatives to expand the user base.Collaborate with Growth, Digital Marketing, and Operations teams to ensure integrated acquisition strategy.Monitor conversion funnel from offline touchpoints to registered and transacting users.Optimize Customer Acquisition Cost (CAC) from offline channels.
3. Campaign & Activation ManagementPlan and execute on-ground activations, roadshows, pop-ups, and community events.Oversee production of marketing materials (brochures, flyers, banners, merchandise, POSM).Coordinate end-to-end event management including vendors, logistics, and permits.Ensure strong brand consistency across all offline executions.
4. OOH & Print MediaManage OOH placements (billboards, transit ads, in-store branding).Evaluate location strategy and performance effectiveness.Coordinate with media agencies and printing vendors.
5. Budget & Performance TrackingManage offline marketing budget efficiently.Track and measure campaign performance using clear KPIs (traffic uplift, lead generation, sales contribution, brand recall).Prepare post-campaign reports and performance analysis.
6. Cross-Functional CollaborationWork closely with Sales, Operations, Creative, and Digital Marketing teams.Ensure offline and online campaigns are integrated and aligned.Support store openings or regional expansions with localized marketing plans.
Qualifications4–7 years of experience in offline marketing, event marketing, or brand activation.Strong project management and vendor management skills.Experience handling OOH, events, and partnership programs.Strong negotiation and communication skills.Data-driven mindset with ability to measure offline performance impact.Experience in retail, FMCG, e-commerce, or F&B industries.Experience managing regional or multi-city campaigns.Familiarity with ATL/BTL campaign integration.
ResponsibilitiesLead and oversee end-to-end warehouse operations, including inbound, storage, picking, packing, and outbound processes to support AlloFresh’s daily fulfillment targets.Ensure warehouse operations meet SLA, productivity, cost efficiency, and accuracy standards in a high-volume e-grocery environment.Develop and implement SOPs related to inventory control, stock accuracy, FIFO/FEFO, shrinkage prevention, and cold chain compliance.Monitor and improve key warehouse KPIs such as order fulfillment rate, picking accuracy, inventory accuracy, On-Time Fulfillment, and cost per order.Manage warehouse manpower planning, including recruitment, scheduling, performance evaluation, and productivity optimization.Collaborate closely with Supply Chain, Logistics, Commercial, and Tech teams to support demand spikes, promotions, and new initiatives.Oversee inventory management, cycle counting, and reconciliation to minimize variance, loss, and damage.Ensure compliance with safety, hygiene, and food handling standards, including cold storage and perishable goods requirements.Drive continuous improvement initiatives through process optimization, layout redesign, and adoption of warehouse technology (WMS, scanning, automation).Prepare and present regular operational reports, insights, and improvement plans to management.Oversee inventory management, cycle counting, and reconciliation to minimize variance, loss, and damageMonitor asset utilization and recommend investments in equipment upgrades or replacements to improve efficiency
RequirementsMinimum 7–10 years of experience in warehouse or distribution center operations, preferably in e-commerce, e-grocery, FMCG, or retail.At least 5 years in a leadership role managing large warehouse teams.Strong understanding of warehouse processes, inventory management, and cold chain operations.Hands-on experience with WMS, inventory systems, and warehouse performance reporting.Proven ability to manage high-volume, fast-moving operations under tight SLA and time pressure.Strong people management skills with the ability to lead, discipline, and motivate operational teams.Data-driven mindset with strong analytical and problem-solving capabilities.Excellent communication and coordination skills across cross-functional teams.Willing to work in shifts and be operationally hands-on when required.
Job OverviewThe Offline Marketing Specialist is responsible for executing on-ground marketing initiatives to increase brand awareness, drive customer acquisition, and support sales growth across operational areas. This role focuses on field activations, local partnerships, OOH placements, and event coordination while ensuring smooth execution and measurable results.
Key Responsibilities1. Campaign Execution & ActivationExecute offline marketing campaigns including roadshows, booth activations, community events, and store promotions.Coordinate logistics, permits, manpower, and vendor arrangements for on-ground activities.Ensure brand guidelines are implemented consistently across all materials and activations.Monitor field execution and provide real-time feedback or adjustments.
2. Local Area Marketing (LAM)Identify high-potential areas for customer acquisition activities.Coordinate flyer distribution, banner placement, and neighborhood marketing.Collaborate with Operations and Sales teams to support local demand generation.
3. OOH & Marketing CollateralAssist in managing OOH placements (billboards, banners, transit ads, in-store branding).Coordinate production of printed materials (brochures, flyers, posters, merchandise).Liaise with vendors to ensure quality control and timely delivery.
5. Budget, Reporting & AdministrationTrack campaign expenses and ensure alignment with approved budget.Collect data and insights from field activities (leads, traffic uplift, conversion).Prepare weekly/monthly performance reports and post-activity analysis.
6. Cross-Functional CollaborationWork closely with Creative team for asset development.Coordinate with Operations for manpower and area targeting.Align with Digital Marketing team to ensure integrated campaigns.
Qualifications2–4 years of experience in offline marketing, event coordination, or field marketing.Strong organizational and project coordination skills.Comfortable working in field-based environments.Strong communication and vendor management skills.Detail-oriented with ability to manage multiple projects simultaneously.Experience in retail, FMCG, e-grocery industry.Experience handling area-based marketing or store-level campaigns.Familiar with basic campaign performance tracking metrics.
Main ResponsibilitiesGather, analyze, and define product requirements for Warehouse Management System (WMS) modules, including Purchase Orders (PO), Goods Receipt (GR), Inventory Management, Stock Transfer Orders (STO), Demand Planning, and Stock Opname.Collaborate closely with business and operations stakeholders (Operations, Merchandising, Finance) to understand needs, define requirements, and ensure solutions align with operational workflows.Partner with engineering and QA teams to clarify requirements, support development planning, and ensure timely delivery of product features.Track and communicate requirement progress, updates, and potential blockers to Senior Product Managers and relevant stakeholders.Produce clear and structured Product Requirement Documents (PRDs) including process flows, requirement statements, acceptance criteria, and low-fidelity solution designs for WMS features.
Requirements2–3 years of experience working with Warehouse Management Systems (WMS), with hands-on involvement in WMS modules or implementations; experience building or implementing a WMS solution is a strong advantage.Solid understanding of warehouse operations and WMS processes, including potential integrations with related systems such as ERP and Order Management Systems.Strong communication and stakeholder management skills, with the ability to collaborate effectively across business, operations, and engineering teams.Good product thinking and project coordination skills to manage multiple stakeholders, priorities, and development timelines.
What Does Success Look Like for This Role?Successfully deliver WMS product requirements across all modules within agreed timelines, ensuring alignment with product roadmap and operational priorities.Translate business and operations needs into clear, actionable Product Requirement Documents (PRDs) that enable efficient development and implementation.Maintain strong alignment with key stakeholders through consistent communication, ensuring expectations, priorities, and delivery milestones are clearly managed.Provide clear and continuous communication with engineering teams and direct reports regarding product requirements, development progress, and project status to ensure smooth execution.
Tanggung Jawab Pekerjaan1. Akuisisi & Rekrutmen DriverMengelola proses rekrutmen untuk kurir last-mile, termasuk sourcing, screening, dan onboarding.Mengembangkan dan menjalankan strategi sourcing driver yang efektif melalui platform online, komunitas, referral, dan rekrutmen lapangan.Memastikan target perekrutan driver tercapai sesuai dengan kebutuhan operasional dan rencana ekspansi.2. Onboarding & Pelatihan DriverMengkoordinasikan proses onboarding termasuk verifikasi dokumen, jadwal pelatihan, dan briefing operasional.Memastikan seluruh driver baru memahami SOP perusahaan, standar layanan, dan prosedur pengiriman.3. Manajemen Kinerja DriverMemantau matriks kinerja driver seperti kehadiran, tingkat penyelesaian pengiriman, ketepatan waktu, dan feedback pelanggan.Mengidentifikasi gap kinerja dan melakukan coaching, pelatihan ulang, atau tindakan disipliner bila diperlukan.4. Engagement & Retensi DriverMenjaga hubungan yang baik dengan driver serta menangani kendala operasional untuk meningkatkan engagement dan retensi.Secara aktif berinisiasi dalam meningkatkan kepuasan, produktivitas, dan loyalitas driver.5. Peningkatan ProsesMengidentifikasi peluang untuk meningkatkan proses rekrutmen driver, efisiensi onboarding, dan sistem manajemen driver.Merencanakan alokasi driver dan perencanaan tenaga kerja berdasarkan proyeksi permintaan.
Kualifikasi PekerjaanGelar Sarjana di bidang Human Resources, Administrasi Bisnis, Logistik, atau bidang terkait.Memiliki pengalaman minimal 2–3 tahun dalam mass rekrutmen di industri logistik, transportasi, atau last-mile delivery.Memiliki pengalaman dalam rekrutmen volume tinggi atau field hiring.Memahami dengan baik pengelolaan driver atau tenaga kerja lapangan.Memiliki kemampuan komunikasi dan interpersonal yang baik, serta mampu membangun hubungan dengan tim operasional dan driver.Memiliki kemampuan problem solving yang baik dan mampu bekerja di lingkungan operasional yang dinamis.Bersedia bekerja secara on-site dan melakukan kunjungan ke lokasi operasional secara berkala.
Key ResponsibilitiesLead initiatives to increase inventory accuracy (main KPI) through both process improvements and technology enhancements such as WMS optimization, automation, and improved tracking systems.Oversee the receipt, storage, and distribution of products, ensuring compliance with quality, safety, and operational standards.Utilize data-driven approaches to monitor inventory performance, forecast demand, and identify trends, risks, and potential shortages.Conduct regular stock audits and cycle counts, analyze discrepancies, perform root cause analysis (RCA), and implement corrective and preventive actions to close inventory gaps.Investigate and trace inventory discrepancies across systems and physical stock, identifying operational, process, or system-related causes and implementing solutions.Identify and escalate system-related inventory issues or bugs, working closely with Product & Tech/Data (PTDD) teams to ensure timely resolution and system improvements.Lead initiatives to design, set, and continuously improve store/DC planograms, optimizing product placement, storage efficiency, and operational workflows.Develop and generate inventory performance dashboards and reports to support data-driven operational and strategic decisions.Drive continuous improvement and technology development related to inventory management, including identifying opportunities for system automation, data visibility improvements, and operational efficiency.Lead, coach, and develop the inventory team, ensuring strong operational discipline, analytical capability, and adherence to best practices.Stay updated on industry trends, regulatory requirements, and emerging inventory management technologies.
Job Requirements5–8 years of experience in inventory management, supply chain, or warehouse operations, preferably in fast-paced logistics, e-grocery, retail, or fulfillment environments.Proven experience in improving inventory accuracy and controlling inventory discrepancies in high-volume operations.Strong understanding of inventory strategies for high SKU churn and daily fulfillment models.Experience conducting root cause analysis (RCA) for operational or system-driven inventory discrepancies.Experience working with ERP/WMS systems and strong familiarity with FIFO/FEFO inventory methodologies.Ability to identify system issues and collaborate with product/tech teams to improve inventory-related features and processes.Strong analytical skills with the ability to interpret operational data and translate insights into action plans.Comfortable working in fast-paced, tech-enabled logistics environments with daily dispatch and replenishment cycles.
Job Responsibilities :1. Accounting OperationsSupervise daily accounting activities including General Ledger (GL), Accounts Payable (AP), fixed asset recording, and bank reconciliations.Ensure accounting transactions are recorded accurately and in accordance with PSAK and company policies.2. Financial Closing & ReportingHandle monthly closing activities including journal entries, accruals, and account reconciliations.Prepare and review financial statements and supporting schedules.3. Expense & Cash MonitoringMonitor petty cash usage and employee expense claims.Ensure all expenses are properly documented and recorded.4. Tax & Compliance SupportAssist in tax reporting processes (PPN, PPh) and coordinate with tax consultants when requiredEnsure accounting records support tax and regulatory compliance.5. Audit & DocumentationSupport internal and external audit processes by preparing required financial documents.Maintain proper accounting records and documentation.6. Coordination & Process ImprovementCoordinate with internal teams to ensure accuracy and completeness of financial data.Identify improvements to accounting processes and workflows.
Job Requirements :Bachelor’s degree in Accounting or Finance1 - 3 years of experience in general accounting, preferably in retail, FMCG, or e-commercePossess good understanding of PSAK and Indonesian tax regulations (PPN, PPh 21/23/25/Final)Experienced in month-end closing, journal entries, account reconciliations, and financial statement preparationFamiliar with inventory accounting and COGS reconciliationProficient in Microsoft Excel and accounting systems (e.g., Accurate, SAP, Netsuite, Jurnal)Strong analytical skills and attention to detailAble to work cross-functionally and manage multiple priorities in a fast-paced environment
Role Overview
We are looking for a Content Production (contract-based) to support the execution of marketing and brand content across multiple channels. This role will focus on producing engaging content, coordinating production processes, and ensuring timely delivery aligned with campaign objectives.
Key ResponsibilitiesSupport the end-to-end production of marketing and social media content, including photos, videos, and digital assets.Coordinate with creative teams, designers, videographers, and external vendors to ensure smooth content production.Assist in planning and executing content shoots, including preparation of briefs, shot lists, and schedules.Ensure all produced content aligns with brand guidelines and campaign objectives.Manage and organize content assets and production documentation.Support the marketing team in adapting content for different platforms such as Instagram, TikTok, website, and other digital channels.Monitor production timelines to ensure on-time delivery of campaign materials.
QualificationsBachelor’s degree in Marketing, Communication, Media, or related field.1–3 years of experience in content production, creative production, or social media content creation.Familiar with content production processes for digital and social media platforms.Strong coordination and project management skills.Basic understanding of visual storytelling, social media trends, and digital content formats.Able to work in a fast-paced environment and manage multiple projects simultaneously.
Job DescriptionDesign, develop, and maintain backend services with an emphasis on writing clean, scalable, and maintainable code.Collaborate with product managers and fellow engineers to build and enhance product features.Take ownership of assigned features or components, including development, testing, deployment, and monitoring.Help ensure the performance, scalability, and security of the platform under guidance from senior engineers.Participate in code reviews and contribute to team knowledge sharing.Stay updated on industry trends, especially related to e-grocery, cloud technologies, and backend development.
Job RequirementsBachelor’s degree in Computer Science, related fields, or equivalent practical experience.2–4 years of professional experience in backend development, ideally in startups or fast-paced environments.Proficiency in backend technologies (Go) and backend development principles.Familiar with relational databases such as PostgreSQL or MySQL.Familiar with Redis for caching or session management.Familiar with message queues such as PubSub, Kafka, or RabbitMQ.Comfortable working with RESTful APIs and gRPC.Basic understanding of cloud platforms (GCP, AWS, or Azure).Exposure to CI/CD pipelines, asynchronous jobs, event-driven architecture, and agile methodologies.Experience with automation testing tools is a plus.Strong problem-solving skills and attention to detail.
Preferred QualificationsExperience or interest in e-grocery, e-commerce, or retail industries.Experience working on scaling customer-facing applications.
We are looking for a CRM Specialist to support the execution and optimization of customer engagement initiatives. In this role, you will manage CRM campaigns, analyze customer data, and help drive retention and repeat purchases through targeted communication strategies. If you enjoy working with customer data, campaign performance, and marketing automation, this role could be a great fit.
About the RoleKey ResponsibilitiesPlan, execute, and monitor CRM campaigns across channels such as email, push notifications, SMS, and in-app messaging.Segment and analyze customer data to create targeted communication strategies.Support initiatives to improve customer retention, engagement, and repeat purchase behavior.Monitor campaign performance and prepare reports with insights and recommendations for optimization.Collaborate with marketing, product, and design teams to develop compelling campaign content and customer journeys.Maintain and optimize CRM tools, automation workflows, and customer lifecycle programs.Conduct A/B testing to improve campaign performance and customer engagement.
Qualifications1–3 years of experience in CRM, lifecycle marketing, digital marketing, or a similar role.Strong analytical mindset with the ability to interpret customer data and campaign performance.Experience with CRM platforms or marketing automation tools is a plus.Familiarity with customer segmentation, lifecycle marketing, and retention strategies.Strong collaboration and communication skills.Detail-oriented with good project management abilities.Experience working in e-commerce, retail, or tech startups.Basic knowledge of SQL, analytics tools, or marketing automation platforms.
